Can Microsoft go big with bing?
Microsoft’s most anticipated new search engine Bing (earlier known as the Kumo) is now up and running in most of the countries replacing Windows Live Search. Bing also known as the decision engine has reached 6% market share within hours of launch. With Google having the most of the market share for searches across the world and having received mixed reviews after the launch will this new search engine can turn the tables for Microsoft?
Microsoft launched the search engine little bit early on June 1st and the search engine looks pretty good when I did a couple of searches. I was searching for the movie State of Play released this month in Australia and I can see better results in bing than Google placing the official movie website at the first. The new features like the text preview for the each search results is really good before choosing any of the result adding credit to the new search engine. Microsoft has also released bing add-on for IE 8 which will be quite useful and add-ons for Mozilla is said to hit the market soon.
The new play-preview feature involved in bing video search has received critical reviews as one can play the video in the video search results page without going to the actual video page. This allows users to go to porn sites and other banned sites from restricted places creating a big concern for work places, college and other areas where the above said things are strictly prohibited. Some even have commented bing as ‘porn search engine’. Hope Microsoft does something about it.
Bing Travel search is really awesome and it proves to be a good decision engine. I have tried it and it looks pretty good and I expect it to take over the popular travel planning sites very soon. Bing travel comes with awesome search options which can help the user to plan the trip quite easily.
The new Bing decision engine has also brought new dimensions to advertising giving wide range of options to advertisers. Microsoft has posted a FAQ page for advertisers wondering just what Bing has got in it. Microsoft is also said to have changed its search algorithm considerably to make bing as a big success. Microsoft’s Carolyn Miller has told WebProNews,
"We have made numerous improvements to our algorithm, focusing on spelling, freshness of results, and core ranking. Our algorithm is changing continuously to provide the best results. Although we have a six month release cycle for major updates, our algorithm is refined everyday to improve the relevance of our results and to better address our users’ intent."
ReadWriteWeb has given some tips on the Bing search strings for Chrome and Safari. Released just couple of days ago, it is too early to comment about the decision engine. We have to wait and watch to see how it goes. Read this welcome note from Bing team before start searching on Bing.
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