Digital Prank

Twitter is the most used micro-blogging service allows users to post status updates via browser, email or SMS and it can also be considered as a kind of social networking or public im service. Twitter rolled out its search functionality by end of April which allows users to search the text of Twitter posts. Now Twitter is planning to get much deeper by crawling into the links included in tweets and indexing the content of those pages.

This new Twitter Search functionality will make Twitter as a kind of search engine to search web in real time completing other search engine service providers including Google. Twitter’s new search will get a reputation ranking system which takes into account the reputation of the person who wrote each tweet and rank search results in part based on that says Santosh Jayaram, Twitter’s new VP of Operations. Twitter is also expected to add algorithmic ranking similar to Google’s Pagerank bringing in altogether new ranking concept to Internet search by using the number of links in tweets as a value statement on the web page. This new reputation ranking system will help only business guys who is good at managing their online reputation.

Currently Twitter Search is that it’s purely time-based search and anytime your results will be sorted based on time and not on relevance or number of followers or number of retweets on the search item. I believe this is a big drawback and I am not quite sure how this new search functionality with reputation based ranking will make the Twitter search better.